Instagram is shaking things up in 2025 with a fresh batch of performance metrics that promise deeper, more brilliant insights for creators and marketers. From replacing the classic “Accounts Reached” metric to offering slide-level carousel likes and post-specific demographics, the platform is doubling down on transparency and data precision. Whether you’re building a personal brand or managing multiple client accounts, staying on top of these updates will be key to refining your content strategy, boosting engagement, and driving follower growth more effectively than ever before.

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Viewers: Farewell to “Accounts Reached”

A significant update involves replacing the “Accounts Reached” metric with “Viewers.”

However, it’s important to note that view counts can be somewhat misleading: Instagram registers a view the moment content appears on the screen for just a millisecond, which is quicker than the blink of an eye!

Insights on Reel Likes: When Does Engagement Begin?

You can now pinpoint when users start liking your Reel. Instagram introduces an interactive graph showing the timing of these interactions.

This insight helps identify which segments grab attention, assess the effectiveness of your call to action, and recognize when interest starts to decline.

Insights on Carousel Likes: Which Slides Are Effective?

A common question is whether people favored the first slide for its aesthetics or the fourth, where a trick is revealed.

Now you can determine this: Instagram indicates which specific slide in the carousel received a like.
Such information is crucial for optimizing both the structure and narrative of carousels.

Demographic Information by Individual Post

Previously, demographic data (such as age, gender, and location) was consolidated across the entire profile. Now, you can access this data at an individual post level.

This development is transformative for those wishing to ascertain if their content has reached its intended audience or resonated with unexpected segments.

Key Follower Growth Contributors: Which Posts Boost Your Following

The “Top Follower Drivers” section highlights which posts have garnered you the most followers.

This information is instrumental in refining content that aims to increase awareness and foster organic growth.

The 2025 Instagram analytics updates mark a significant leap toward more meaningful and actionable insights. With tools like Reel engagement timing, carousel slide likes, and post-level demographics, creators now have a clearer picture of what truly resonates with their audience. By embracing these new metrics and adjusting your strategy accordingly, you’ll be well-positioned to create high-performing content, reach the right users, and drive sustainable growth. Keep a close eye on these changes; they might be the key to your best year on Instagram yet.